Babies Will Be Babies 

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When we are babies we approach objects with virgin eyes, free from concepts and associations. For example, viewing a chair for the first time we probably start by perceiving the shape, structure or color. When we grow up and understand how chairs function, our experience increasingly restricts our imagination of how a chair can look like. 

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Beate believes we are the most successful in creating innovative ideas when we succeed to move ourselves outside of the limitations made up by our own preconceptions. 

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In a deeper and social purpose she hopes to inspire to strive for something new. When we face new objects she believes we become more open for change by bringing down the hurdle to develop our thinking. This is why endeavor for innovation is vital.